BONCHON DEBUTS GHOST KITCHENS, EXPANDS TO NEW MARKETS WITH FLEXIBLE FORMAT OPTIONS

Bonchon, on a mission to share the joy of Korean food around the world, will soon debut its first two ghost kitchens and several other non-traditional format locations. The brand’s ghost kitchen model, designed to increase efficiency and help meet consumer demand, will launch this fall with one location each in Washington, D.C. and Richmond, VA, while new restaurants in Camp Hill, PA and Queens and Long Island, NY demonstrate Bonchon’s natural fit in a mall or food hall setting.

With 38 units signed to date this year and an average unit volume of $1.68 million across 125 locations in the United States and over 420 units globally, Bonchon offers franchisees fast casual and full-service settings, non-traditional carry-out/delivery and, now, ghost kitchen options.

Recent and coming soon locations include:

• Camp Hill, PA - Capital City Mall was recently opened by Ninja2046 Inc., their first location in the Harrisburg-Lancaster market.
• Queens, NY - SK Bon Inc. is scheduled to open its first Bonchon at Queens Center Mall this fall.
• Long Island City, NY - Sinabro Inc. is set to open its third Bonchon location in the City Food Court at the landmark One Court Square in Queens this winter.
• Washington, DC - Thomas Heou is opening his third Bonchon location and first ghost kitchen this fall.
• Richmond, VA - 3 Girls and a Restaurant, LLC will expand to multi-unit operators, with current Midlothian, VA location and a ghost kitchen coming soon to Richmond.

“As an industry leader in not just authentic Korean cuisine but also innovation to drive growth, Bonchon is constantly seeking to develop restaurant models that best support both our franchise partners and our guests,” said Bonchon Chief Growth Officer Suzie Tsai. “Through the ghost kitchen, we are able to leverage technology for greater flexibility, help alleviate labor challenges, and increase brand awareness.”

Along with the variety of formats available, Bonchon provides a Restaurant Opening Concierge who partners with franchisees through site selection, store design, permitting, construction, and procurement, complemented by ongoing training, operational, and marketing support.

Bonchon, founded in Busan, South Korea in 2002 and first opened in the U.S. in New York City in 2006, is known for its Korean fried chicken, hand-battered and double-fried to achieve its craveable crunch and hand-brushed to perfection with Bonchon’s unique sauces, including its newest addition of traditional Korean Yangnyeom sauce.

For information on franchising with Bonchon, visit franchising.bonchon.com.